Don’t Try to Beat the Red
Red-Light Safety & Secure Intersection Program
Red-light running is not simply a violation. It is a dangerous behaviour with consequences for drivers, pedestrians, cyclists and everyone who moves through an intersection.
Don’t Try to Beat the Red is a complete intersection safety program designed to help communities understand the behaviour, communicate the risk and support targeted action.
The Program Can Include
Intersection observation and data collection
Dangerous-behaviour analysis
Identification of priority locations and patterns
Public awareness and education
Community-facing safety communications
Community-facing safety communications
Ongoing program measurement
See the behaviour. Share the evidence. Change the behaviour.