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About
Mission & Goal
Our goal is to enhance safety and efficiency for pedestrians, cyclists, and public transportation authorities by establishing secure, AI-powered infrastructure. By implementing automated systems that produce video and photo evidence packages, SaferSmart Zones™ enables municipalities, transit authorities, and law enforcement to streamline enforcement processes and gather data. Powered by BusPas technologies, SaferSmart Zones™ offers a unique combination of AI-driven solutions with real-time analysis that assists transit authorities and municipalities in making data-based decisions.
SaferSmart Zones™ can also deliver real-time AI-driven alerts (Amber and Silver Alerts) to significantly improve operational efficiency and provide support during emergency events.
We believe that enforcing traffic laws for dedicated bus and bicycle lanes, vehicle registration, and pedestrian crossings is critical to providing better transit for growing populations. Automated enforcement is now necessary to allow police, cities, and agencies to effectively manage and meet increasing demands with limited resources.
In addition, SaferSmart Zones™ offers a comprehensive suite of services, including turnkey software for violation and fine management systems, an evidence review portal, secure violation approval platforms for authorities (Zone Alert Platform – ZAP), payment management systems, and dispute resolution systems overseen by local authorities.
Our innovative approach offers various financial models. Our Violator-funded model is supported by our Software as a Service (SAAS) platform. This no-risk model removes the burden of capital investment costs that public organizations and institutions regularly face.
We believe that SaferSmart Zones™ will play a pivotal role in creating safer and more efficient urban environments for everyone.
Our Leadership
Jean-Roch is a highly accomplished executive with 24 years of overall engineering and business experience, including over 12 years leading and scaling businesses in various industries. His expertise spans hardware, embedded firmware and software technologies for applications in diverse IoT systems, SaaS, HaaS, aerospace, and telecommunications. Throughout his executive career, he has focused on AI-connected IoT systems, business analytics, growth management, PE investments, C-level management, and executive leadership. Jean-Roch has a proven track record of driving growth, improving efficiency, and generating recurring revenue. As a shareholder, he held key strategic positions such as Senior Technology & Business Advisor at Site 20/20 and served as COO (and co-founder) of BusPatrol, where he significantly contributed to the creation and deployment of innovative AI-driven technologies in automated law enforcement. With the introduction of the new Safer Smart ZoneTM initiative, he brings his extensive expertise to delivering data-driven traffic solutions for smarter transit through AI-enhanced oversight. The focus is on enforcing, informing, and educating to foster safer and smarter communities.
Jean-Roch Lafleur
Chief Executive Officer
Roberto Rego is a seasoned executive manager-entrepreneur with a proven track record of accomplishments spanning two decades. He has built his expertise in various sales executive roles within the private sector, with a primary focus on delivering services and products to government institutions. In his most recent role, Roberto served as the Vice President of Sales and Government Relations for a prominent organization specializing in school bus stop arm automated enforcement. Over the past 15 years, he successfully spearheaded the establishment of pilot programs and secured contracts across the United States and Canada. Furthermore, Roberto played a pivotal role in facilitating the adoption of automated enforcement systems by multiple state and local governments through active engagement in the legislative process. Throughout his career, Roberto has meticulously nurtured an extensive network of relationships with government officials across North America. This network uniquely positions him to offer valuable support and strategic partnerships to SaferSmart™ Zone as the company enters its growth phases.
Roberto Rego
Chief Commercial Officer
